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£40.00 £24.00
Araks's burgundy Mabel briefs showcase the label’s relaxed and feminine approach to everyday underpinnings. Made in the USA, they’re cut from comfortable and breathable organic-cotton jersey to a high-waist silhouette with maximum coverage, then outlined with delicate scalloped picot trims.
Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
