Tamara Floral-Lace Soft-Cup Bra

Araks's blue Tamara bra spotlights founder Araks Yeramyan's rigorous training at Parsons School of Design and Central Saint Martins. It's crafted in New York from floral lace with soft cups supported by adjustable straps and an underwired frame.

• 95% polyamide, 5% elastane

Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.