Tamara Floral-Lace Soft-Cup Bra

A graduate of Parsons School of Design and Central Saint Martins, Araks Yeramyan has an innate talent for colour – a key consideration for her offering – that's expressed with this fuchsia-pink Tamara bra. It's crafted at the designer's New York-based studio from elasticated floral lace with adjustable shoulder straps, soft cups and hook-and-eye fastening. Wear it to bring a vibrant note to daily underpinnings.

• 95% polyamide, 5% elastane

Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.