Branding is at its best when it’s blatant; well, that’s what Demna Gvasalia projects at Balenciaga, anyway. This jumper, made from a cosy knit that’s imbued with cotton and warming wool, acts as a willing canvas for the Parisian label’s moniker – it’s repeated diagonally across the slouchy, oversized silhouette like a watermark. Throw yours on over denim and slip into a pair of the designer's out-there trainers – well, what else?
Founded by Cristóbal Balenciaga in a Basque fishing village in 1937, the iconic fashion house that shaped modern fashion is on a constant journey of re-invention. Today, Balenciaga walks the path of modernity with Georgian designer Demna Gvasalia at its reins. His ambition? "To discover the method of Cristóbal's work, his approach, how he saw a woman". Loved by all, from Vogue UK to Grazia.