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£395
Selfridges Says: With logos officially taking on a life of their own, Balmain keeps to a formula that stands the test of time: simple, stark prints on a detail-free backdrop. Taking the blank canvas of a cotton crewneck T-shirt, the Parisian brand makes its mark on this short-sleeved style by stamping its name – and iconic city – plain to see across the chest. Its styling potential reaches infinity, but denim is always a strong place to start.
French luxury label Balmain is known for its bold clothing and accessories, that blend classic heritage style with an edgy modern aesthetic. From tailored military-style jackets, B-Buzz handbags, statement bikinis and Balmain Paris logo t-shirts and tops for women, to its iconic 'unicorn' trainers, men's jumpers and polo shirts, it's one the best-known names in fashion.