With logos officially taking on a life of their own, Balmain keeps to a formula that stands the test of time: simple, stark prints on a detail-free backdrop. Taking the blank canvas of a cotton crewneck T-shirt, the Parisian brand makes its mark on this short-sleeved style by stamping its name – and iconic city – plain to see across the chest. Its styling potential reaches infinity, but denim is always a strong place to start.
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