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£30
Selfridges Says: Tongue-in-cheek motifs are Bella Freud's speciality – just one look at her ever-growing roster of chuckle-worthy creations and it's clear to see. Joining the line-up is the Je T'aime Hard T-shirt. Spun from the designer's signature (and not to mention planet-friendly) organic cotton, this style's short-sleeved profile nonchalantly skims over your frame before being printed with the playfully romantic text at the front – we'll take her word for it.
Bella Freud has been making waves in the fashion industry since 1990. With her playfully embroidered signature sweatshirts and iconic jumpers, her eclectic and unconventional style has made her a cult favourite.