Sugar Cube Slogan-Print Organic-Cotton T-Shirt

British designer Bella Freud made a name for herself with her tongue-in-cheek jumpers, but her irreverent slogans aren’t limited to cosy knitwear at her eponymous label. This new-season T-shirt, made from organic cotton, is shaped to a familiar short-sleeve silhouette that’s playfully offset with metallic-lettered ‘Sugar Cube’ text at the front. We’re pulling ours on before stepping out to explore the British capital.

• 100% organic cotton

Bella Freud has been making waves in the fashion industry since 1990. With her playfully embroidered signature sweatshirts and iconic jumpers, her eclectic and unconventional style has made her a cult favourite.