A supersoft jersey T-shirt in a versatile pastel shade? Very nice. Poppers on the shoulders for easy dressing and changing? Good thinking. An appliqué elephant with a ruffly rainbow ear and textured flowers? Now you're really talking.
Dressing the whole family, quintessentially British brand Boden is loved for its tried and tested formulas and unmistakably upbeat style. Find everything from everyday basics to evening outfits.