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£160
Selfridges Says: Did you know Burberry first used its signature check print to line its raincoats way back in the 1920s? Fast forward a century and the British brand’s motif peppers its mainline collection – and the children’s range doesn’t miss out either. Just look at the Johane polo shirt. Spun from comfy cotton-piqué (ideal for when hours of play are on the cards), it’s topped with the archival Vintage check at the collar and placket for a heritage touch.
Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.