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£160
Selfridges Says: Did you know Burberry first used its signature check print to line its raincoats way back in the 1920s? Fast forward a century and the British brand’s motif peppers its mainline collection – and the children’s range doesn’t miss out either. Just look at the Johane polo shirt. Spun from comfy cotton-piqué (ideal for when hours of play are on the cards), it’s topped with the archival Vintage check at the collar and placket for a heritage touch.
The Burberry name is inseparable from the gabardine trench coat it designed in 1901, now a fashion staple. Today, its artful approach to heritage style means outerwear for women and men is just part of a collection that spans red carpet dresses to the iconic Burberry check scarf and luxury bags.