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£850
Name a more recognisable motif than the iconic Burberry check: we'll wait. Putting it front and centre for the return of frostier climes, the British heritage label imagines the Keelan cardigan. Spun from toasty wool – ideal for beating drizzly London winters, no doubt – it's tailored into a V-neck button-down silhouette. Of course, its most notable feature lies in the plaid motif, proudly displayed across its cosy profile.
Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.