Selfridges Says: Burberry’s quintessentially British aesthetic isn’t just reserved for the older generation. The English heritage brand’s most loyal enthusiasts can now hit the streets of London with their mini-me in matching apparel, thanks to its range of scaled-down styles. From iconic check-lined trench coats to logo-laden tracksuits, the ever-expanding childrenswear collection offers your fashion-focused youngster the perfect introduction to a legendary label.
Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.