Poulter Brand-Print Cotton-Jersey Hoody

On a list of brands that seemed most unlikely to end up on the wish lists of hypebeasts, Burberry was once near the top. That was until Riccardo Tisci arrived and shook things up. For SS22, the label spins the Poulter hoody from a super-soft cotton jersey to a familiar, oversized shape, emblazoned with the British house's namesake and HQ address – as a nod to the label's heritage.

• 100% cotton

The Burberry name is inseparable from the gabardine trench coat it designed in 1901, now a fashion staple. Today, its artful approach to heritage style means outerwear for women and men is just part of a collection that spans red carpet dresses to the iconic Burberry check scarf and luxury bags.