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£70
Colorful Standard offers casualwear with a clean conscious. Crafted in Portugal under strict ethical working conditions, the label’s signature uncomplicated pieces are made from 100% Organic high-quality cotton, with 5% of profits going to good causes. Colorful Standard’s timeless, minimalist wardrobe essentials work to transcend the seasons and trends, boasting long-lasting wear, impeccable fits and garments of the finest quality.
As the name suggests, Colorful Standard is raising the bar for everyday basics, promising ethical production in Portugal, more-sustainable materials like 100% organic cotton and biodegradeable-acetate sunglasses, and recycled & FSC packaging. With a more-responsible rolling collection of core essentials rather than short-lived seasons, these are colourful basics with a clearer conscience.
'Made with at least 50% organic cotton. Organic cotton is grown without synthetic pesticides or fertilisers, uses less water and emits less greenhouse gas than non-organic.'