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£30
Colorful Standard wool beanie. Ribbed, turn-up cuff.
As the name suggests, Colorful Standard is raising the bar for everyday basics, promising ethical production in Portugal, more-sustainable materials like 100% organic cotton and biodegradeable-acetate sunglasses, and recycled & FSC packaging. With a more-responsible rolling collection of core essentials rather than short-lived seasons, these are colourful basics with a clearer conscience.
'Made with at least 50% recycled merino wool. Recycled material reduces waste, uses fewer natural resources and has a lower environmental impact than virgin material.'