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£39.5 £79
Rethinking a sunny staple. Crafted from cotton seersucker, this dress has seams at the front and rear to create a sculpted silhouette.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
Who What Wear Acting Assistant Editor, Joy Montgomery says: “Last year's 50 shades of beige trend might've exuded grown-up elegance, but right now, we could really do with a bit of childlike playfulness. It's simple: Just use every colour in your metaphorical crayon box and throw them all together. The more clashing, the better”. 7 May 2020.
'Lemons + Limes - Give zingy lemon and limes grown-up appeal by neutralising with classic navy and cool marl greys.' 27 July 2020, page 60.
