£23.7 £79
Playful texture. This dress has frill details and is made from crinkled cotton for a casual look with a twist.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
Who What Wear Fashion Editor, Zoe Anastasiou says: “We may not have the opportunity to fully enjoy spring in all its flower-blooming and tree-blossoming glory, but putting on a cheerful dress might be the next best thing. It has certainly lifted my spirits over the last week or so”. 8 April 2020.