£11.7 £39
Updating a classic. This organic cotton hoodie has a cropped length for a twist on a wardrobe staple.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
Who What Wear Acting Assistant Editor, Joy Montgomery says: “Luckily for us fashion lovers, there are plenty of brands that are expertly combining stylish design with oh-so cosy fabrics and fits. The result? Pieces that we would happily wear both on the sofa and on our daily walk in the park”. 5 April 2020.
Who What Wear Assistant Editor, Elinor Block says: “I have a lot of grey loungewear pieces on rotation, and right now they're very much needed. Yes, it's highly predictable, but I love grey loungewear”. 9 June 2020.
'Crisp oversized shirting, puff-sleeve blouses, wide leg jumpsuits… the spring collection from Cos is smart, stylish and functional. We love modern twists on the classics – think square-neck midi dresses and pastel-hued cardis – while relaxed leather bags and loose, languid trenches will elevate even the most casual of outfits.' 17 April 2020.