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£17 £55
Designed with a Cuban collar, v-neckline and notched lapels, this short-sleeved shirt is made from a crisp cotton with an all-over tonal pattern. Coming in at the waist, it has simple topstitch edges and hidden front buttons for a clean silhouette.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
