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£35 £65
This cotton-poplin shirt has an easygoingness to it, particularly as the grandad collar allows you to forgo a tie. Cut for a classic, regular fit, it has darts at the back for structure and subtly contrasting seashell buttons at the cuffs and placket. The curved hem makes it easy to tuck into trousers.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.