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£75
This white cotton shirt is the perfect foundation for any outfit. Shaped for a relaxed fit, it has a classic pointed collar, buttoned cuffs and a curved hem. The double-layer yoke creates a structured silhouette, while the minimal concealed placket gives it an understated finish.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.
