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£55
The COS menswear team chanelled utility and resort styles when designing this shirt – hence the laid-back camp collar and pair of chest pockets. Shaped for a classic cut, it's crafted from a light cotton blend and comes in a versatile stone-grey hue. It'll go with everything from chinos to jeans.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.