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£65
This light-blue cotton-poplin shirt is perfect for when the occasion calls for something a bit smarter. Designed for a classic slim fit, it's tailored with a sharp pointed collar, cuffed long sleeves and a subtly curved back hem that'll tuck neatly into trousers. Signature details include the under-placket topstitching and shiny seashell buttons.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.