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£35
This lilac T-shirt is an elevated version of the classic tee. Designed to cinch gently at the waist, it has a ribbed mock neck that makes a subtle statement, while the dropped shoulders and wide sleeves relax the silhouette a little. It's crafted from pure cotton that'll retain its softness and shape – good thing given how often you'll reach for it.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.