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£240.00
Revamped vintage denim, mismatched seams and an unleveled waistband? Yep, the OG Reinvented jeans are, of course, the work of EB Denim – the celeb-loved brand founded by Elena Bonvicini in 2016. Featuring all three signature traits, this pair is not only defined by the reconstructed pockets and raw hems but by the fact that they’re a friend to the environment – they’re upcycled, you know. Pull them on with a cropped jumper to showcase the raised hips.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.