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£438 £1095
Erdem's white Josias dress features a delicate red and blue floral Cadogan Graphic Bloom print that recalls 18th-century textiles, underscoring the label's nostalgic approach. It's shaped from crisp cotton poplin with balloon sleeves and a flattering boat neckline complemented by a nipped-in waist and tiered midi hem.
London based designer Erdem Moralioglu’s philosophy is to focus on the silhouette, proportions and timeless styling. His pieces feature in the publications like Grazia and Elle.