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£350
Erdem Moralıoğlu has certainly established himself as a style horticulturist since he founded his namesake label in 2005, and it's a title that continues to live on. A case in point: the Kira dress. Showcasing the London designer's penchant for whimsy, it's shaped from frothy crepe into a puff-sleeved silhouette, falling to a full calf-grazing hem. We'd of course be remiss not to mention its embossed blooms, scattered across its entire profile – a testament to the brand's ever-growing garden of creations.
London-based designer Erdem Moralioglu’s combines classic silhouettes with modern floral prints and contemporary details, in dresses, tailoring and shoes that never fail to impress.