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£45
Rooted in travel, Indonesian label FAITHFULL THE BRAND takes its cues from fabrics discovered in vintage markets across the globe. Take the Loucetta dress, for example. Primed to accompany you to all your summer soirees, this midi is imagined from a breezy blend that falls fluidly over your frame to a cut-out silhouette. Planted with flourishing florals from the square neckline to the floaty hem, it mimics the scenes of Giardini Botanici Villa Taranto, Italy and Tuileries Garden, France, alike.
Faithfull the Brand was established in 2012 on the Island of Bali, Indonesia by the two friends Australian Sarah-Jane Abrahams & Norwegian Helle Them-Enger. Their friendship allows them to fuse Scandinavian simplicity with the Australian laid-back spirit. Together they create the perfect balance with their diverse backgrounds in design & marketing, sales & retail.
'Made with 100% upcycled material. Upcycling reworks existing textiles to make a completely new item of clothing. Textiles can be in the form of new but unused fabric offcuts or pre-worn clothing. Upcycling reduces waste and maximises the resources used in the creation of the original textiles.'