A summer spent traversing the Mediterranean – what could be more idyllic? Well, there’s no other way we’d rather spend our precious annual leave, and so it seems FAITHFULL THE BRAND agrees since the idea formed the inspiration for its SS22 collection. Whipped up in gauzy cotton, the Viola dress is shaped to a thigh-skimming silhouette with a shirred bodice and a hand-printed floral block print all over. Now the only question remains, where to first?
Faithfull the Brand was established in 2012 on the Island of Bali, Indonesia by the two friends Australian Sarah-Jane Abrahams & Norwegian Helle Them-Enger. Their friendship allows them to fuse Scandinavian simplicity with the Australian laid-back spirit. Together they create the perfect balance with their diverse backgrounds in design & marketing, sales & retail.