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£130
Founded in 1925, Italian icon Fendi may be best known for its logo-laced bags and belts, but it does things a little differently with its latest accessory. Showcasing the label’s love for ball sports, this keyring features a dangling basketball charm that’s stamped with the brand’s moniker and birth city. Our advice? Clip it to your keys to show your brand allegiance while you cheer from the courtside.
Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.