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£1450
If you know anything about Fendi it's that the Roman label has a lot of time for logos (hello, logomania). From the namesake's SS21 collection, this reversible shell jacket plays canvas to a whole host of FF motifs – a nod to the late creative director, Karl Lagerfeld. Then, the sporty details come into play... think elasticated cuffs, drawstring hem, and a hood. Pull yours on with comfy joggers and a branded tee for optimum street kudos.
Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.