Code Branded Cotton-Blend Hoody

Echoing its maker’s colourful Spring ’21 collection, this hoody by Fendi takes a playful approach to logomania. Forget the classic rendition of the Italian house’s block capital-letter moniker, this cotton-blend long-sleeved layer is printed with elongated ones filled with bright, rainbow-hued patterns alongside the iconic FF moniker which was dreamt up by Karl Lagerfeld when he was at the label in (fashion legend has it) seconds.

• 86% cotton, 14% polyester

Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.