Erik Torstensson and Jens Grede launched FRAME in 2012 with just a single pair of jeans. They did one thing, and they did it well (hence their A list-approved status today) – and the natural evolution of this is the L’Homme style. Masterfully shaped to a streamlined tapered-leg fit, they’ve already been given a subtly broken-in allure, so everything from mid-week brunch to Saturday night drinks are an easy yes in this pair.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels such as Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA. As seen in Grazia, Stylist and Elle UK.