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£75 £215
Californian label Frame was launched in 2012 with a focus on wearable denim staples, such as these light-blue L'Homme jeans, that draw on Los Angeles' rich manufacturing heritage and laid-back mood. They're made with a mid-rise waist and skinny legs complete with light distressing and silver hardware at the pockets.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.