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£94 £235
Frame's indigo blue Le Beau jeans are washed and whiskered for a laid-back Californian verve. They're made in the label's native LA from a blend of organic cotton and recycled polyester with a hint of stretch, then cropped and rolled at the hem to enhance the relaxed mood. Style them with a slouchy shirt and pumps for an unstudied off-duty edit.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
'This product is made with organic cotton and recycled polyester. Organic cotton is grown without synthetic pesticides and fertilisers, is better for water and emits up to 46% less greenhouse gas than non-organic.'