Los Angeles denim label FRAME updates its iconic Le Flare jeans for AW22, now naming them Francoise. Spun from a soft cotton and environmentally friendly lyocell blend, the style features the signature flared hemline and a figure-hugging mid-rise waist trimmed with handy buttons, while strategically placed contrasting stitching helps to create an hourglass silhouette.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels such as Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA. As seen in Grazia, Stylist and Elle UK.
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