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£225
Cult American label FRAME combines a laidback L.A aesthetic with a French ‘dressed up casual’ sensibility. The Le High Straight jeans are cut to a high-rise, straight leg silhouette that crops just shy of the ankle. Imbued with heavy helping of stretch for comfort on wear, this pair is finished off with a faded wash for a cool, lived-in look, made of the brand’s Bio denim that fully disintegrates when buried without leaving harmful materials behind.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
'Made with 97% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'