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£95 £125
Lazing on the warm sand of Venice Beach, lulled by the sequence of waves splashing against the shore, is a fantasy we Londoners can only dream of. But luckily, we also have all-American label FRAME and its dynasty of Californian cool denim to catch a glimpse of the magic. The Le Jane Crop jeans settle high on the hips and fall to a sweeping, straight-leg silhouette sliced just above the ankle before they’re disrupted with all-over stripes, encapsulating all the ease of West Coast living.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.