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£94 £235
Consider Californian label FRAME for laid-back wardrobe staples, such as these blue Le Nouveau jeans. They're made from washed denim with a mid-rise waist and straight legs complete with pockets and cropped cuffs.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
