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£220
Are you after good quality, well-fitting denim that doesn't cost the planet in turn? Then FRAME is the brand to go to. You'd be hard-pressed to find a more eco-friendly option than the LA-based label's range of denim from recycled materials, which includes the Le Nouveau fit. Crafted from a blend of recycled cotton and polyester, this design boasts a straight-leg cut with a mid-rise waist and a cropped length, cloaked in a faded wash and whiskering.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.