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£225
If you’re on the hunt for well-fitting denim, then FRAME is the brand to watch. The Los Angeles label is a pro when it comes to crafting figure-hugging bottoms, as the Le Noveau jeans prove. Whisked up from soft cotton and imbued with planet-friendly lyocell and comfort-promising elastane, the pair is cut to a straight-leg silhouette and topped with a mid-rise waistband. Oh, and did you spot the distressed hems?
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.