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£220
Are you after good quality, well-fitting denim that doesn't cost the planet in turn? Then FRAME is the brand to go to. You'd be hard-pressed to find a more eco-friendly option than the LA-based label's range of denim from organic materials, including the Le Nouveau fit. This design boasts a straight-leg cut with a mid-rise waist and a cropped length, cloaked in a faded wash and whiskering, prime for sun-doused walks along Sunset Boulevard.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.
'Made with 41% lyocell and 40% recycled cotton. Lyocell is made from plant cellulose. While chemicals are used in its production, it is a closed-loop process, meaning that chemicals can be extracted and waste water reused. Recycled material reduces waste in the short term and uses fewer natural resources than virgin material.'