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£125
Lazing on the warm sand of Venice Beach, lulled by the sequence of waves splashing against the shore, is a fantasy we Londoners can only dream of. But luckily, we also have all-American label FRAME and its dynasty of Californian cool denim to catch a glimpse of the magic. The Le Original jeans are shaped to a class five-pocket construction imagined in sumptuous cotton before falling to a tapered silhouette slashed with distressed cut-outs along the seams.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.