With HQs in both L.A. and London, FRAME bridges the gap between American craftsmanship and European sartorial sensibilities. Inspired by Hollywood icons of the 70s and French style, the label whips up the Le Sylvie jeans from denim with just a hint of stretch – so, although they fit comfortably, they don’t lose their shape. Cropped above your ankles, the clean-cut creates a smart finish to striped T-shirts, espadrilles, and basket bags (complete with a baguette, of course).
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels such as Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA. As seen in Grazia, Stylist and Elle UK.
