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£120 £200
Los Angeles-based label, Frame, was founded in 2012 and channels the laid-back mood of the Californian city highlighted through these blue L’Homme jeans. They’re crafted from washed cotton-blend denim that imparts them with a lived-in look, then finished to a five-pocket construction with slim legs.
Model is a size 32UK and wears a size 32UK/US (48EU/IT, 40FR).
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.