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£320
Californian label FRAME knows a thing or two about casual attire and relaxed silhouettes and the latest creation from the West Coast brand is a prime example of this. It’s dreamt up with an oversized fit, a cropped hem and cut from a breezy cotton-blend fabric, designed to keep you cool as you stroll across the Golden Gate Bridge or along the warm sandy beach as the Cali sun sets. Oh, and how could we forget – it's swathed all-over in a big, bold contemporary print.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.