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£215
Any denim aficionado will know that if you’re after a new pair of jeans, FRAME is your best bet. Master of denim since ’12, the LA-based label knows a thing or two about premium fabrics and classic designs. And its latest pair? The Straight Jean. Crafted from partly recycled stretchy denim that allows for maximum movement, all the while looking cool and doing good by the planet, they’re washed in a faded hue for vintage allure.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.