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£195
Born out of Scandinavia’s laid-back style scene, Danish label GANNI strives to find joy through fashion – and it does so with the help of bold prints and fanciful silhouettes. For proof, just look at these jeans. Whipped up in animal-printed stretch denim, the pair is tailored to a mid-rise fit with straight legs that finish at a cropped hem, primed for showing off your new kicks during the day, or sky-high stilettos come night.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.
'Made with 99% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'