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£95 £195
GANNI’s understated denim classics, like the coveted Lovy jeans, keep devout fans coming back to the fashion week-favourite Copenhagen label. Cut to a clean straight-leg silhouette, the mid-rise style features four buttons and a split at the sides for added functionality. What’s more, they’re crafted from organic cotton made without chemicals, fertilisers or pesticides, meaning you can champion sustainability alongside pared-back Scandinavian style.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.