£75.00 £38.00
Put a smile on your face and you’re bound to have a nice day (well, that’s what GANNI says, anyway). Based in Copenhagen, the Scandi brand started out of a desire to create the perfect knit, but we’re more than pleased that the label didn’t stop there. The Smiley T-shirt is crafted from organic cotton (meaning it's created using a process that is less harmful to the environment) then cut with a simple round neck and short sleeves. Oh, and it's rounded off with a cheery character for good measure.
Ganni’s distinctive yet wearable collections are driven by how the creative director herself wants to dress, lending everything an easy, organic feel. With a perfect blend of femininity and cool - and reasonable prices - this is one to bookmark.
Extending the life of existing clothes reduces their environmental impact, keeping textile waste out of landfill and saving resources needed to manufacture new garments.